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"The photo of Julieta Poggio with a well-known influencer that surprised everyone and raised awareness"

“The impact was such that
the objective was quickly achieved”

"Julieta Poggio and Grego Rossello explained that they posed
hand in hand for a charitable cause"

Fake news spread up to 6 times more than real news. With  that premise, we launched the campaign "The first fake news that helps" together with Missing Children Argentina.
In less than 4 hours, we managed to make viral the photo of David Leonardo Capli, missing since October 1, 2021. His image reached millions of people in a very short time, both on social media and on many news portals.


Missing Children's followers increased by 80% in just 48 hours.
The unveiling reel had over 2.5 million views in the first 24 hours.
More than 100 portals spread the news.
The action led to David's mom being able to talk about his search in a television interview on a nationally-reaching media outlet for the first time after two years. And more than 6 million people saw David's face and know that his mom, along with Missing Children, is looking for him.

+ 92,7K VIEWS
+ 4,2K LIKES
+ 83 COMMENTS
+ 33 SHARES

Unveiling reel

+ 639K VIEWS
+ 47,5K LIKES
+ 246 COMMENTS
+ 1.350 SHARES

Unveiling tweet

+ 853K VIEWS
+ 38,2K LIKES
+ 104 COMMENTS
+ 263 SHARES

Tweet El Canciller

@AnaMGuimaraens

"Sublime… making haters work for something necessary"

@DonnaArgenio

"Hey, is it just me or is this campaign AMAZING?"

@julieta_conP

"What a noble cause and how right this campaign is! How much we still need to learn 🙌"

@martuboden

"How important, how necessary, incredible"

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