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"What happens when a gopro-equipped
mini car hits the rugby field"

"La mini Duster de Renault
que asiste a Los Pumas"

"Una mini Duster llevó el tee
en el partido de Los Pumas"

"Renault presentó su Duster Puma
edición limitada con una idea novedosa"
After many years, Volkswagen finished their sponsorship agreement with Los Pumas.
As Renault became the new sponsor, our challenge went beyond
the traditional sponsorship campaign. We had to place Renault in the rugby world
with an idea that opened the relationship with players, specialized press
and the UAR (Argentina Rugby Union).









Medios
LAPIZ DE PLATINO

Medios
LAPIZ DE ORO
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