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"What happens when a gopro-equipped
mini car hits the rugby field"

"A mini Duster carried the tee
in the Los Pumas game"

"A mini Duster carried the tee
in the Los Pumas game"

"Renault presented its Duster Puma
limited edition with a novel idea"
After many years, Volkswagen finished their sponsorship agreement with Los Pumas.
As Renault became the new sponsor, our challenge went beyond
the traditional sponsorship campaign. We had to place Renault in the rugby world
with an idea that opened the relationship with players, specialized press
and the UAR (Argentina Rugby Union).
Paying the cost for 800.000 contacts
we reached more than 12 million people
in 14 countries.
The idea of the Duster Tee was the most popular topic in Rugby Championship
among the specialized press and in social media. Renault was immediately associated to Los Pumas, quickly replacing the previous sponsor.

@RafaLaria
“Is it a bird? Is it an airplane? It is the Mini Duster
carrying the tee during the match”

@roalzugaray
“It is amazing that a little remote control car
takes the tee to the PUMAS-ALL BLACKS players”

@Timo_Kotolengo
Renault's little remote control car carrying the tee
to the players in Pumas All blacks is really cool.

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