No more labels in the world. 

Football is for boys. Dancing is for girls. Nobody likes Argentinians.

Stereotyping is out of fashion. The world is different now.

With this new freedom it is increasingly difficult to set labels.

Something similar happened with the WR-V.

Pre-launch tests could not determine a category for WR-V:

SUV, crossover, station wagon, car, van? Truck!

What if we let it be whatever it wants to be?

Or even better, let it be what people want it to be:

And this is how “Escapists” was born.