Traditional gambling category was not interesting for young people.

We decided to refresh the brand and get the youngsters attention,

connecting in a unique way, with high impact and awareness.

To make it, we “owned” their digital routine.

Generating content to share naturally, in their language,

placed where they meet and chat: Whatsapp.

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In Argentina, the expression “chupar un huevo”

stands for “don’t give a damn”.

The literal translation for “chupar un huevo” is to suck an egg.

The idea uses the expresión literally.