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"This traffic light in Argentina doesn't
turn green unless everyone in a
motorcycle is wearing a helmet"
"I think the initiative is very good,
avoids accidents"
"Flor Vigna was surprised with the new
traffic light technology"
"The idea is excellent, it prevents accidents"
In Argentina, 44% of traffic accident victims are young people on motorcycles.
And 4 out of 10 do not wear a helmet.
To raise awareness of the importance of helmet use,
we created the awareness-raising traffic light for Honda.
When the traffic light turns red, it activates a face recognition system.
If it detects a motorcyclist without a helmet, the traffic light does not change to green.
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1,700,000
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and over 42,000 seeded organic videos
in the web.
16,700,000 Tik Tok views
2,600,000 likes on TikTok.
Shared 119,500 times.
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@edgm1213
“If this is not the future in my country,
then I do not want a future”
@susanamak0
“Amazing. I love the future”
@argento_oficial
"The future has arrived"
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