In 2019 Minicuotas Ribeiro had an XXL objective: to increase the average ticket on televisions,

one of the three lines that bill the most in the company. 
To achieve this, it had to position itself as an attractive player in the category  “big inch TVs”.

And these screens are more in demand when the national team plays.
After the 2018 World Cup - where Argentina's weak performance left televisions on sale outside

in the first round - the arrival of the Copa América presented a new opportunity

to achieve the goal.

As large screens represent more than 30% of the television market,

We came to a conclusion: “size matters.”  Both for Ribeiro's commercial objectives,

as well as for men and women tired of looking for a way back to life with a micro TV.